Trading favors for marketing advantage: Evidence from Hong Kong, China, and the United States

Journal of International Marketing

Volumn 13, Issue 1, 2005, Pages 1-35

  Lee, Kam Hon ^a   Qian, Gong Ming ^b   Yu, Julie H ^b   Ho, Ying ^b  

^a The Chinese University of Hong Kong   (Hong Kong)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 15544379814     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.13.1.1.58535     Document Type: Article

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