Technology marketing: A firm's core competence?

International Journal of Technology Management

Volumn 27, Issue 2-3, 2004, Pages 115-122

  Tschirky, Hugo ^a   Koruna, Stefan M ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

External technology commercialization; Intellectual property management; Technology acquisition; Technology marketing

Indexed keywords

COMPETITION; ECONOMIC AND SOCIAL EFFECTS; INDUSTRIAL MANAGEMENT; INTELLECTUAL PROPERTY; MARKETING; MODERNIZATION;

EXTERNAL TECHNOLOGY COMMERCIALISATION; INTELLECTUAL PROPERTY MANAGEMENT; TECHNOLOGY ACQUISITION; TECHNOLOGY MARKETING;

TECHNOLOGY TRANSFER;

EID: 1542346010     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijtm.2004.003947     Document Type: Article

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