Technology marketing: A new core competence of technology-intensive enterprises

International Journal of Technology Management

Volumn 20, Issue 3, 2000, Pages 459-474

  Tschirky, Hugo ^a,c,d,e,f   Escher, Jean Philippe ^a,c,g   Tokdemir, Deniz ^a,c,g   Belz, Christian ^b,h  

^a ETH ZURICH   (Switzerland)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c ETH Center for Enterprise Science   (Switzerland)

^d GENERAL ATOMICS   (United States)

^e Carl Zeiss AG   (Switzerland)

^f Siemens Schweiz AG   (Switzerland)

^g TOKYO INSTITUTE OF TECHNOLOGY   (Japan)

^h Sulzer Turbo Ltd

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; OUTSOURCING; PRODUCT DESIGN; PRODUCT DEVELOPMENT; SALES; TECHNOLOGY TRANSFER;

TECHNOLOGY MANAGEMENT; TECHNOLOGY MARKETING; TECHNOLOGY SOURCING;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0033677752     PISSN: 02675730     EISSN: None     Source Type: None    
DOI: 10.1504/ijtm.2000.002874     Document Type: Article

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