From the special issue guest editor: A research agenda for the Nexus of Product Development and Supply Chain Management Processes

Journal of Product Innovation Management

Volumn 20, Issue 6, 2003, Pages 427-428

  Tomas, G ^a   Hult, M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; INDUSTRIAL MANAGEMENT; INDUSTRIAL RESEARCH; MARKETING;

NETWORKED RIVALRY; STAND-ALONE COMPETITION; SUPPLY CHAIN MANAGEMENT;

PRODUCT DEVELOPMENT;

EID: 1542316039     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.00039     Document Type: Editorial

References (1)

1. Srivastava, R. K., Shervani, T. A. and Fahey, L. (1999) Marketing, Business Processes, and Shareholder Value: An Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing 63: 168-179.