Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view

European Journal of Marketing

Volumn 37, Issue 3-4, 2003, Pages 385-406

  Lysonski, Steven ^a   Durvasula, Srinivas ^a   Watson, John ^b  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Consumerism; Management; Marketing; New Zealand

Indexed keywords

EID: 13844294839     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310459014     Document Type: Article

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