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Volumn 39, Issue 1, 2005, Pages 13-24

Examination of the relationship between direct-to-consumer advertising expenditure and price

Author keywords

Direct to consumer advertising; DTCA; Expenditures; Prescription drugs; Price

Indexed keywords

AMFEBUTAMONE; CETIRIZINE; CLARITIN D; CONJUGATED ESTROGEN; ETHINYLESTRADIOL PLUS NORGESTIMATE; FEXOFENADINE; FINASTERIDE; FLUOXETINE; FLUTICASONE PROPIONATE; LORATADINE; OMEPRAZOLE; PRAVASTATIN; RALOXIFENE; SIBUTRAMINE; SILDENAFIL; SIMVASTATIN; SUMATRIPTAN SUCCINATE; TROGLITAZONE; VALACICLOVIR; ZAFIRLUKAST; ZOLMITRIPTAN;

EID: 13844262798     PISSN: 00928615     EISSN: None     Source Type: Journal    
DOI: 10.1177/009286150503900103     Document Type: Article
Times cited : (4)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.