Impacts of Advertising and Promotion on the Demand for Scanned Purhases of Vidalia Onions

Journal of International Food and Agribusiness Marketing

Volumn 14, Issue 3, 2002, Pages 79-95

  Costa, Ecio F ^a   Epperson, James E ^b  

^a FEDERAL UNIVERSITY OF PERNAMBUCO   (Brazil)

^b University of Georgia   (United States)

Author keywords

Advertising; Demand; Error components; Promotion expenditures; Vidalia onions

Indexed keywords

EID: 1342269030     PISSN: 08974438     EISSN: None     Source Type: Journal    
DOI: 10.1300/J047v14n03_06     Document Type: Article

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