Retail opinion sharing: Conceptualization and measurement

Journal of Retailing and Consumer Services

Volumn 11, Issue 2, 2004, Pages 87-93

  Paridon, Terrence J ^a  

^a CAMERON UNIVERSITY   (United States)

Author keywords

Hedonic and utilitarian experiences; Opinion sharing; Word of mouth communication

Indexed keywords

COMMUNICATION; RETAILING;

EID: 1342266605     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(02)00089-9     Document Type: Article

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