Do plant guarantees matter? The role of satisfaction and regret when guarantees are present

HortScience

Volumn 40, Issue 1, 2005, Pages 142-145

  Dennis, Jennifer H ^a,b   Behe, Bridget K ^a   Fernandez, R Thomas ^a   Schutzki, Robert ^a   Page Jr , Thomas J ^a   Spreng, Richard A ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Consumer satisfaction; Guarantees; Hanging baskets; Perennials; Potted rose; Regret; Survey

Indexed keywords

CONSUMER PRODUCTS; CUSTOMER SATISFACTION; MATHEMATICAL MODELS; RESEARCH; RISKS;

HANGING BASKETS; HORTICULTURAL PRODUCTS; POTTED ROSE MODELS;

PLANTS (BOTANY);

CONSUMERS; MATHEMATICAL MODELS; PLANTS; RESEARCH; RISK ASSESSMENT;

ROSA;

EID: 13144268641     PISSN: 00185345     EISSN: None     Source Type: Journal    
DOI: 10.21273/hortsci.40.1.142     Document Type: Article

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