Consumer product and service preferences related to landscape retailing

HortScience

Volumn 36, Issue 6, 2001, Pages 1111-1116

  Brand, M H ^a   Leonard, R L ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Consumer behavior; Marketing; Nursery crops; Plant attributes; Survey

Indexed keywords

CHEMICALS; FERTILIZERS; PLANTS (BOTANY); SHOPPING CENTERS; VEGETATION;

LANDSCAPE RETAILING; MASS MERCHANDISERS;

CONSUMER PRODUCTS;

EMBRYOPHYTA;

EID: 0035175892     PISSN: 00185345     EISSN: None     Source Type: Journal    
DOI: 10.21273/hortsci.36.6.1111     Document Type: Article

References (19)

1. Demand for plants sold in North Carolina
2. New Jersey consumers study on attributes and knowledge
3. Review of customer preference research in the nursery and landscape industry
4. An exploratory study of garden center selection for landscape plants
5. Oklahoma's retail nursery/garden center industry: Maketing practices and sales strategies
6. Consumer perceptions and expectations of garden center product and service quality
7. Consumer marketing preferences for nursery stock
8. Product and service attributes related to marketing nursery stock
9. Survey of garden center customer informational needs
10. Economic analysis of the consumer market for woody ornamentals
11. Effect of merchandising practices by retail nurserymen on consumer buying
12. Knowing what is important to customers helps attract them
13. Consumer purchases or ornamentals
14. Factors influencing consumer's selection of garden centers
15. Protect plant quality in the garden center and reap the profits
16. Pairwise comparisons among proportions