Using means-end chains to build mobile brand communities

Proceedings of the Hawaii International Conference on System Sciences

Volumn 37, Issue , 2004, Pages 3095-3104

  Heitmann, Mark ^a   Prykop, Catja ^a   Aschmoneit, Peter ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION CHANNELS (INFORMATION THEORY); COMPUTER VISION; GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS; MARKETING; SOCIAL ASPECTS;

ELECTRONIC MEDIA; MARKETING COMMUNICATION; SOCIAL PROFILES; VIRTUAL BRAND COMMUNITIES;

ELECTRONIC COMMUNITIES;

EID: 12344252673     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/hicss.2004.1265467     Document Type: Conference Paper

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