The all-American beer: A case of inferior standard (taste) prevailing?

Business Horizons

Volumn 48, Issue 1, 2005, Pages 79-86

  Choi, David Y ^a   Stack, Martin H ^b  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b ROCKHURST UNIVERSITY   (United States)

Author keywords

Beer; Brewing industry; Lock in; Path dependency; Standards

Indexed keywords

EID: 12144283530     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.10.016     Document Type: Article

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