Optimizing time limits in retail promotions: An email application

Journal of the Operational Research Society

Volumn 56, Issue 1, 2005, Pages 15-24

  Hanna, R C ^a   Berger, P D ^b   Abendroth, L J ^b  

^a BOSTON COLLEGE   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; CUSTOMER SATISFACTION; DECISION MAKING; INTERNET; MARKETING; OPTIMIZATION; RESEARCH; SUPERVISORY PERSONNEL;

COMMUNICATION DEVICE; MARKETING MANAGEMENT; MARKETING TOOLS; RETAILERS;

ELECTRONIC MAIL;

EID: 12144273622     PISSN: 01605682     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2601804     Document Type: Review

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