|
Volumn 13, Issue 4, 2001, Pages 35-39
|
Troubling successes and good failures: Successful new product development requires five critical factors
|
Author keywords
[No Author keywords available]
|
Indexed keywords
|
EID: 12144249138
PISSN: 10429247
EISSN: None
Source Type: Journal
DOI: 10.1080/10429247.2001.11415136 Document Type: Article |
Times cited : (29)
|
References (6)
|