Analyzing Consumer Behavior at Retailers with Hybrid Distribution Channels - A Trust Perspective

Proceedings of the ACM Conference on Electronic Commerce

Volumn 5, Issue , 2003, Pages 423-429

  Teltzrow, Maximilian ^a   Günther, Oliver ^a   Pohle, Carsten ^b  

^a HUMBOLDT UNIVERSITY   (Germany)

^b HHL LEIPZIG GRADUATE SCHOOL OF MANAGEMENT   (Germany)

Author keywords

B2C eCommerce; Consumer Behavior; New Business Models; Trust

Indexed keywords

B2C ECOMMERECE; CONSUMER BEHAVIOR; MULTIPLE DISTRIBUTION CHANNELS; NEW BUSINESS MODELS; RETAILERS;

COMPUTER SOFTWARE; CONSUMER ELECTRONICS; INTERNET; MARKETING; ONLINE SYSTEMS; PURCHASING; SALES; VIDEODISKS;

ELECTRONIC COMMERCE;

EID: 1142304553     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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