Why people perceive typefaces to have different personalities

IEEE International Professional Communication Conference

Volumn , Issue , 2004, Pages 304-313

  Mackiewicz, Jo ^a   Moeller, Rachel ^a  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

Author keywords

Perception; Style; Tone; Typography

Indexed keywords

PEOPLE PERCEPTIONS; STYLE; TONE; TYPOGRAPHY;

BEHAVIORAL RESEARCH; DATA REDUCTION; DECISION MAKING; PROFESSIONAL ASPECTS; RESEARCH; STUDENTS; SURVEYING; TYPEWRITERS;

TECHNICAL WRITING;

EID: 10444247277     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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