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Volumn 50, Issue 2, 2003, Pages 224-231

The rhetoric of typography: The awareness and impact of typeface appropriateness

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0037791696     PISSN: 00493155     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (34)

References (23)
  • 1
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    • Bartram, D.1
  • 2
    • 84965419297 scopus 로고
    • Learning intercultural communication competence
    • Beamer, Linda. 1992. "Learning intercultural communication competence." Journal of business communication 29, no. 3:285-303.
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    • Beamer, L.1
  • 5
    • 0038390942 scopus 로고
    • The 'feeling' of type faces
    • Brinton, James E. 1961. "The 'feeling' of type faces." CA magazine 3:43-45.
    • (1961) CA Magazine , vol.3 , pp. 43-45
    • Brinton, J.E.1
  • 6
    • 0038047588 scopus 로고    scopus 로고
    • The rhetoric of typography: The persona of typeface and text
    • Brumberger, Eva R. 2003. "The rhetoric of typography: The persona of typeface and text." Technical communication 50, no. 2:206-223.
    • (2003) Technical Communication , vol.50 , Issue.2 , pp. 206-223
    • Brumberger, E.R.1
  • 8
    • 0038052602 scopus 로고
    • The reader's construction of meaning: Cognitive research on gender and comprehension
    • ed. Elizabeth A. Flynn and Patrocinio P. Schweickart. Baltimore, MD: Johns Hopkins Press
    • Crawford, Mary, and Roger Chaffin. 1986. "The reader's construction of meaning: Cognitive research on gender and comprehension." In Gender and reading: Essays on readers, texts, and contexts, ed. Elizabeth A. Flynn and Patrocinio P. Schweickart. Baltimore, MD: Johns Hopkins Press, pp. 3-30.
    • (1986) Gender and Reading: Essays on Readers, Texts, and Contexts , pp. 3-30
    • Crawford, M.1    Chaffin, R.2
  • 9
    • 0037714795 scopus 로고
    • Determinants of feeling tone in type faces
    • Davis, R. C., and Hansel J. Smith. 1933. "Determinants of feeling tone in type faces." Journal of applied psychology 17:742-764.
    • (1933) Journal of Applied Psychology , vol.17 , pp. 742-764
    • Davis, R.C.1    Smith, H.J.2
  • 10
    • 0011591577 scopus 로고
    • Acquisition of an aspect of communicative competence: Learning what it means to talk like a lady
    • ed. Susan Ervin-Tripp and Claudia Mitchell-Kernan. New York, NY: Academic Press
    • Edelsky, Carole. 1977. "Acquisition of an aspect of communicative competence: Learning what it means to talk like a lady." In Child discourse, ed. Susan Ervin-Tripp and Claudia Mitchell-Kernan. New York, NY: Academic Press, pp. 225-243.
    • (1977) Child Discourse , pp. 225-243
    • Edelsky, C.1
  • 12
    • 0037714797 scopus 로고
    • Testing suitability of typefaces for editorial subject matter
    • Haskins, Jack B. 1958. "Testing suitability of typefaces for editorial subject matter." Journalism quarterly 35:186-194.
    • (1958) Journalism Quarterly , vol.35 , pp. 186-194
    • Haskins, J.B.1
  • 15
    • 84969472403 scopus 로고
    • The connotative dimensions of selected display typefaces
    • Rowe, Camille L. 1982. "The connotative dimensions of selected display typefaces." Information design Journal 3, no. 1:30-37.
    • (1982) Information Design Journal , vol.3 , Issue.1 , pp. 30-37
    • Rowe, C.L.1
  • 18
    • 85056006909 scopus 로고
    • An experimental investigation of typeface connotations
    • Tannenbaum, Percy H., Harvey K. Jacobson, and Eleanor L. Norris. 1964. "An experimental investigation of typeface connotations." Journalism quarterly 41:65-73.
    • (1964) Journalism Quarterly , vol.41 , pp. 65-73
    • Tannenbaum, P.H.1    Jacobson, H.K.2    Norris, E.L.3
  • 19
    • 0038390933 scopus 로고    scopus 로고
    • Multicultural issues in technical communication
    • ed. Katherine Staples and Cezar Ornatowski. Greenwich, CT: Ablex Publishing Corporation
    • Thrush, Emily A. 1997. "Multicultural issues in technical communication." In Foundations for teaching technical communication: Theory, practice, and program design, ed. Katherine Staples and Cezar Ornatowski. Greenwich, CT: Ablex Publishing Corporation, pp. 161-178.
    • (1997) Foundations for Teaching Technical Communication: Theory, Practice, and Program Design , pp. 161-178
    • Thrush, E.A.1
  • 20
    • 0004225707 scopus 로고
    • Ames, IA: Iowa State University Press
    • Tinker, Miles. 1963. Legibility of print. Ames, IA: Iowa State University Press.
    • (1963) Legibility of Print
    • Tinker, M.1
  • 21
    • 84969490003 scopus 로고
    • Predicting the appropriateness of a typeface on the basis of its multi-modal features
    • Walker, Peter, Sylvia Smith, and Alan Livingston. 1986. "Predicting the appropriateness of a typeface on the basis of its multi-modal features." In Information design journal 5:29-42.
    • (1986) Information Design Journal , vol.5 , pp. 29-42
    • Walker, P.1    Smith, S.2    Livingston, A.3
  • 22
    • 0038052588 scopus 로고
    • On the choice of typefaces
    • comp. and ed. Henry Jacob. Cleveland, OH and New York, NY: World Publishing Company
    • Warde, Beatrice. 1956. "On the choice of typefaces," In The crystal goblet: Sixteen essays on typography, comp. and ed. Henry Jacob. Cleveland, OH and New York, NY: World Publishing Company, pp. 137-149.
    • (1956) The Crystal Goblet: Sixteen Essays on Typography , pp. 137-149
    • Warde, B.1
  • 23
    • 33646413560 scopus 로고
    • Semantic differentials of typefaces as a method of congeniality research
    • Wendt, Dirk. 1968. "Semantic differentials of typefaces as a method of congeniality research." The journal of typographic research 2:3-25.
    • (1968) The Journal of Typographic Research , vol.2 , pp. 3-25
    • Wendt, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.