Marketing theory in the next millennium: Looking backwards and forwards

Journal of Business Research

Volumn 55, Issue 2, 2002, Pages 81-85

  Wilkinson, Ian ^a   Young, Louise ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Business marketing; Complexity; Dynamics; Internet; Networks; Strategy

Indexed keywords

EID: 10344223020     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00142-9     Document Type: Article

References (11)

1. Anderson JC, Håkansson H, Johanson J. Dyadic business relationships within a business network context. J Mark 1994;58:1-15 (October).
2. Anderson P, Meyer A, Eisenhardt K, Carley K, Pettigrew A. Introduction to the special issue: applications of complexity theory to organization science. Organ Sci 1999;10:233-6 (May-June).
3. Axelsson B, Easton G, editors. Industrial networks: a new view of reality. London, UK: Routledge, 1992.
4. Brandenburger AM, Nalebuff BJ. Co-opetition. New York: Double Day, 1997.
5. Ford D, editor. Understanding business markets: interaction, relationships networks. 2nd ed. London, UK: Academic Press, 1997.
6. Ford D, Håkansson H, Johanson J. How do companies interact? Ind Mark Purchasing 1986;1:26-41 (January).
7. Håkansson H. International marketing and purchasing of industrial goods: an interaction approach. Chichester, UK: Wiley, 1982.
8. Håkansson H, Snehota I, editors. Developing relationships in business networks. London: Routledge, 1995.
9. Johanson J, Mattsson LG. The markets as networks research tradition in Sweden. In: Laurent G, Lilien GL, Pras B, editors. Research traditions in marketing. Dordecht: Kluwer, 1994. pp. 321-42.
10. March JG. Continuity and change in theories of organizational action. Adm Sci Q 1996;41:278-87 (June).
11. Wilkinson IF. The history of channels and network thinking in marketing in the 20th Century. Working Paper, School of Marketing, International Business and Asian Studies, University of Western Sydney, 2000.