Inferring the Order of the Choice Process Using Consumer Purchase Histories

Journal of Business and Economic Statistics

Volumn 14, Issue 2, 1996, Pages 221-229

  Morgan, Michael S ^a   Trivedi, Minakshi ^b  

^a 335 Statler Hall   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

Brand choice probability models; Choice process simulation; Multinomial runs test; Purchase event feedback

Indexed keywords

EID: 0040795898     PISSN: 07350015     EISSN: 15372707     Source Type: Journal    
DOI: 10.1080/07350015.1996.10524649     Document Type: Article

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