Using Cognitive Concept Mapping to Understand What Health Care Means to the Elderly: An Illustrative Approach for Planning and Marketing

Health Marketing Quarterly

Volumn 20, Issue 2, 2002, Pages 69-88

  Shewchuk, Richard ^a   O'Connor, Stephen J ^a  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

Author keywords

Consumer perceptions; Multidimensional scaling; NGT; Perceptual mapping

Indexed keywords

AGED; ARTICLE; COGNITION; COMPREHENSION; CONCEPT FORMATION; ELDERLY CARE; HEALTH CARE PLANNING; HUMAN; HUMAN EXPERIMENT; MARKETING; MEDICARE; NORMAL HUMAN; PERCEPTION; RECIPIENT; SAMPLING; TASK PERFORMANCE; CLUSTER ANALYSIS; FEMALE; FINANCIAL MANAGEMENT; HEALTH MAINTENANCE ORGANIZATION; MALE; ORGANIZATION AND MANAGEMENT; PATIENT ATTITUDE; PSYCHOLOGICAL ASPECT; UNITED STATES;

AGED; CLUSTER ANALYSIS; COGNITION; FEMALE; HEALTH MAINTENANCE ORGANIZATIONS; HEALTH PLANNING; HEALTH SERVICES FOR THE AGED; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MEDICARE; PATIENT ACCEPTANCE OF HEALTH CARE; UNITED STATES;

EID: 0642308562     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v20n02_05     Document Type: Article

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