메뉴 건너뛰기




Volumn 3, Issue 1, 1997, Pages 27-41

Environmental dimensions of emerging markets: Introducing a region-relevant market analysis matrix

Author keywords

[No Author keywords available]

Indexed keywords

MARKET ANALYSIS; NATION CLASSIFICATION;

EID: 0030318622     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1300/J097v03n01_03     Document Type: Article
Times cited : (10)

References (19)
  • 1
    • 0011631716 scopus 로고
    • Problems of Marketization in Romania and Turkey. C. Schultz, R. Belk, and G. Ger Eds
    • Belk, Russel W. and Guliz Ger (1994). Problems of Marketization in Romania and Turkey. In C. Schultz, R. Belk, and G. Ger (Eds.), Research in Consumer Behavior, Vol. 7, pp. 123-156.
    • (1994) Research in Consumer Behavior , vol.7 , pp. 123-156
    • Belk, W.1    Ger2
  • 2
    • 85025368662 scopus 로고
    • Initiative Eastern Europe: Special Report on Poland
    • The Confederation of British Industry
    • CBl News (1993). Initiative Eastern Europe: Special Report on Poland, The Confederation of British Industry, June.
    • (1994) , vol.June , pp. 123-156
  • 5
    • 6144236344 scopus 로고
    • European Marketing Data and Statistics. Euromonitor Pic., London, Great Britain
    • European Marketing Data and Statistics. Euromonitor Pic., London, Great Britain, 1995.
    • (1995) European Marketing Data and Statistics
  • 6
    • 0010817736 scopus 로고
    • Post-Modernism and the Marketing Organization
    • Firat, Fuat A. (1992). Post-Modernism and the Marketing Organization, Journal of Organizational Change Management, Vol. 5, No. 1,79-83.
    • (1992) Journal of Organizational Change Management , vol.5 , Issue.1 , pp. 79-83
    • Firat, F.A.1
  • 7
    • 0001407420 scopus 로고
    • The Development of Consumer Desire in Marketizing and Developing Economies: The Cases of Romania and Turkey.
    • Leigh McAlister and Michael Rothchild Eds., Vol. 20, Provo, Utah: Association for Consumer Research
    • Ger, Guliz, Russell Belk and Dana-Nicoleta Lascu (1993). The Development of Consumer Desire in Marketizing and Developing Economies: The Cases of Romania and Turkey. In Advances in Consumer Research, Leigh McAlister and Michael Rothchild (Eds.), Vol. 20, Provo, Utah: Association for Consumer Research, pp. 102-107.
    • (1994) Advances in Consumer Research , vol.1 , Issue.20 , pp. 102-107
    • Ger, G.1    Belk, R.2    Lascu, D.3
  • 9
    • 84980140172 scopus 로고
    • Risk Perception in Poland: A Comparison with Three Other Countries
    • Goszczynska, Maryla, Tadeusz Tyszka and Paul Slovic (1991). Risk Perception in Poland: A Comparison with Three Other Countries, Journal of Behavioral Decision Making, Vol. 4, 179-193
    • (1991) Journal of Behavioral Decision Making , vol.4 , pp. 179-193
    • Maryla, M.1    Tyszka, T.2    Slovic, P.3
  • 10
    • 0001974244 scopus 로고
    • Raising the Iron Curtain: Marketing in a Period of Transition
    • Hooley, Graham J. (1993). Raising the Iron Curtain: Marketing in a Period of Transition, European Journal of Marketing, Vol. 27, 11/12, 6-20.
    • (1993) European Journal of Marketing , vol.27 , pp. 6-20
    • Hooley, G.J.1
  • 11
    • 85025357539 scopus 로고
    • The Market Economy is the Best But Not the Easiest
    • Keyfitz, Nathan and Robert A. Dorfman (1991). The Market Economy is the Best But Not the Easiest (mimeograph), 7-13.
    • (1991) Mimeograph , pp. 7-13
    • Keyfitz, W.1    Dorfman, R.A.2
  • 12
    • 85025319397 scopus 로고
    • Status-Concern and Consumer Purchase Behavior in the Marketizing Economy of Romania: From the Legacies of Prescribed Consumption to the Fantasies of Desired Acquisition. C. Shultz, R. Belk, and G. Ger Eds
    • Lascu, Dana-Nicoleta, Lalita A. Manrai and Ajay K. Manrai (1994a). Status-Concern and Consumer Purchase Behavior in the Marketizing Economy of Romania: From the Legacies of Prescribed Consumption to the Fantasies of Desired Acquisition. In C. Shultz, R. Belk, and G. Ger (Eds.) Research in Consumer Behavior, Vol. 7, pp. 89-122.
    • (1994) Research in Consumer Behavior , vol.7 , pp. 89-122
    • Belk, W.1    Ger, G.2
  • 13
    • 85025308725 scopus 로고
    • Emerging Issues for Marketing in Central and Eastern Europe: An Analysis of Marketiza- tion-Westernization Country Clusters. Paper presented at the 19th Annual Macromarketing Conference, Boulder, Colorado
    • Lascu, Dana-Nicoleta, Lalita A. Manrai and Ajay K. Manrai (1994b). Emerging Issues for Marketing in Central and Eastern Europe: An Analysis of Marketiza- tion-Westernization Country Clusters. Paper presented at the 19th Annual Macromarketing Conference, Boulder, Colorado
    • (1994) Research in Consumer Behavior
    • Lascu, D.1    Manrai, L.A.2    Manrai, A.K.3
  • 14
    • 0043054051 scopus 로고
    • Marketing in Romania: The Challenges of the Transition from a Centrally-Planned Economy to a Consumer-Oriented Economy
    • Lascu, Dana-Nicoleta, Lalita A. Manrai and Ajay K. Manrai (1993). Marketing in Romania: The Challenges of the Transition from a Centrally-Planned Economy to a Consumer-Oriented Economy, European Journal of Marketing, Vol. 27, 11/12, 102-120.
    • (1993) European Journal of Marketing , vol.27 , pp. 102-120
    • Lascu, D.1    Manrai, L.A.2    Manrai, A.K.3
  • 16
    • 85025308125 scopus 로고    scopus 로고
    • Eastern Europe’s Transition to Market Economy, An Analysis of Economic and Political Risks
    • Manrai, Lalita A., Ajay J. Manrai and Dana-Nicoleta Lascu. Eastern Europe’s Transition to Market Economy, An Analysis of Economic and Political Risks, Journal of Euromarketing, Vol. 4.
    • Journal of Euromarketing , vol.4
    • Manrai, L.A.1    Manrai, A.J.2    Lascu, D.3
  • 17
    • 0003434717 scopus 로고    scopus 로고
    • Second Edition, Englewood Cliffs, NJ: Prentice Hall
    • Solomon, Michael R. (1996). Consumer Behavior, Second Edition, Englewood Cliffs, NJ: Prentice Hall.
    • (1996) Consumer Behavior
    • Solomon, M.R.1
  • 19
    • 0009022108 scopus 로고
    • The Marketing Challenge of the Newly Independent Republics: Product Competitiveness in Global Markets
    • Wood, Van R. and John R. Darling (1993). The Marketing Challenge of the Newly Independent Republics: Product Competitiveness in Global Markets, Journal of International Marketing, Vol. 1,1.
    • (1994) Journal of International Marketing , vol.1 , Issue.1
    • Wood, V.R.1    Darling, J.R.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.