The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

Journal of Business and Industrial Marketing

Volumn 16, Issue 1, 2001, Pages 21-36

  Shamdasani, Prem ^a   Keh, Hean Tat ^a   Chan, Kenny Ter Sin ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Distribution channel; Influence; Manufacturing strategy; Singapore; Supplier relations

Indexed keywords

EID: 0442313181     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620110364864     Document Type: Article

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