Direct-to-Consumer (DTC) advertising of prescription medications on the world wide web: Assessing the communication of risks

Proceedings of the Human Factors and Ergonomics Society

Volumn , Issue , 2001, Pages 1279-1283

  Vigilante Jr , William J ^a   Wogalter, Michael S ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER AIDED DIAGNOSIS; COMPUTER SOFTWARE; DATA ACQUISITION; DRUG PRODUCTS PLANTS; HIERARCHICAL SYSTEMS; INFORMATION THEORY; MARKETING; PATIENT TREATMENT; RISK ASSESSMENT; STATISTICAL METHODS; WEB BROWSERS; WEBSITES;

DIRECT-TO-CONSUMER (DTC) ADVERTISING; PRESCRIPTION MEDICATIONS;

HEALTH CARE;

EID: 0442295327     PISSN: 10711813     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1177/154193120104501705     Document Type: Conference Paper

References (7)

1. Food and Drug Administration. (1999). Prescription-drug advertisements (Federal Register, Title 21 Vol. 4, Parts 200-299). Washington, DC: U.S. Government Printing Office.
2. Frantz, J. P. and Rhoades, T. P. (1993). A task-analytic approach to the temporal and spatial placement of product warnings. Human Factors, 35. 719-730.
3. th Annual Meeting. Santa Monica, CA: Human Factors and Ergonomics Society.
4. Lynch, P. J. and Horton, S. (1999). Web Style Guide: Basic Design for Creating Web Sites. New Haven, CT: Yale University Press.
5. Vigilante, W. J. (2001). Direct-to-Consumer (DTC) Advertising of prescription medications on the World Wide Web: assessing the communication of risks and benefits. North Carolina State University. Unpublished Doctoral Dissertation.
6. Wilkes, M. S., Bell, R. A., and Kravitz, R. L. (2000). Direct-to-consumer prescription drug advertising: trends, impact, and implications. Health Affairs, 19, 110-128.
7. Wogalter, M. S., Mills, B. J., Paine, C. S., and Smith-Jackson, T. L. (1999). Application of cognitive principles to the design of direct-to-consumer advertising of prescription medications. In Proceedings from the Human Factors and Ergonomics Society 43rd Annual Meeting (pp. 515-519). Santa Monica, CA: Human Factors and Ergonomics Society.