Risk Perception in the Short Run and in the Long Run

Marketing Letters

Volumn 10, Issue 3, 1999, Pages 267-283

  Baz, Jamil ^a   Briys, Eric ^a   Bronnenberg, Bart J ^b   Cohen, Michèle ^c   Kast, Robert ^d   Viala, Pascale ^e   Wathieu, Luc ^f   Weber, Martin ^g   Wertenbroch, Klaus ^h  

^a LEHMAN BROTHERS   (United States)

^b UNIVERSITY OF TEXAS   (United States)

^c UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

^d CNRS   (France)

^e European Investment Bank ^*

^f HARVARD BUSINESS SCHOOL   (United States)

^g UNIVERSITY OF MANNHEIM   (Germany)

^h YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Decision making under risk and uncertainty; Risk perception; Temporal diversification; Time horizon

Indexed keywords

EID: 0348202997     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008193420722     Document Type: Article

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