Choice of market entry mode in emerging markets: Influences on entry strategy in China

Journal of Global Marketing

Volumn 14, Issue 1-2, 2000, Pages 83-109

  Lin, Huang ^a  

^a KOBE UNIVERSITY   (Japan)

Author keywords

Competitive strategic factors; Experiential knowledge; Market entry mode; Market environmental; Organizational capability; Process of internationalization; Transactionspecific

Indexed keywords

EID: 0347938368     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v14n01_05     Document Type: Article

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