Health and nutrition advertising impacts on the demand for orange juice in fifty metropolitan regions

Journal of Food Products Marketing

Volumn 5, Issue 3, 1999, Pages 31-47

  Brown, Mark G ^a   Lee, Jonq Ying ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising; Demand; Health messages; Orange juice

Indexed keywords

EID: 0347804997     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v05n03_05     Document Type: Article

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