Incorporating generic and brand advertising effects in the Rotterdam demand system

International Journal of Advertising

Volumn 16, Issue 3, 1997, Pages 211-220

  Brown, Mark G ^a   Lee, Jonq Ying ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001470083     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104689     Document Type: Article

References (12)

1. Barten, A.P., (1964) Consumer demand functions under conditions of almost additive preference. Econometrics, 32, 1–38.
2. Barten, A.P., (1969) Maximum likelihood estimation of a complete system of demand equations. European Economic Review, 1, 7–73.
3. Barten, A.P., (1977) The systems of consumer demand functions approach: a review. Econometrics, 45, 23–51.
4. Brown, M., & Lee, J., (1993) Alternative specifications of advertising in the Rotterdam model. European Review of Agricultural Economics, 20, 419–436.
5. Deaton, A.S., & Muellbauer, J., (1980) Economics and Consumer Behavior. Cambridge, MA: Cambridge University Press.
6. Duffy, M.H., (1987) Advertising and the inter-product distribution of demand. European Economic Review, 31, 1051–1070.
7. Duffy, M.H., (1989) Measuring the contribution of advertising to growth in demand: an econometric accounting framework. International Journal of Advertising, 8, 95–110.
8. Maddala, G.S., (1992) Introduction to Econometrics, 2nd edn. New York: Macmillan.
9. Philips, L., (1974) Applied Consumer Demand Analysis. Amsterdam: North-Holland.
10. Selvanathan, E.A., (1989) Advertising and consumer demand: a differential approach. Economic Letters, 31, 215–219.
11. Theil, H., (1976) Theory and Measurement of Consumer Demand, Vol. II. Amsterdam: North-Holland.
12. Theil, H., (1980) System-Wide Explorations in International Economics, Input-Output Analysis, and Marketing Research. New York: North-Holland.