Analysis on trial

International Journal of Market Research

Volumn 43, Issue 4, 2001, Pages 377-389

  Dolan, Angelina ^a   Ayland, Catherine ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347752188     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530104300403     Document Type: Article

References (6)

1. Coffey, A. & Atkinson, P. (1996) Making Sense of Qualitative Data: Complimentary Research Strategies. Thousand Oaks, CA: Sage.
2. Glaser, B. & Strauss, A. (1967) The Discovery of Grounded Theory: Strategies for Qualitative Research. New York: Aldine de Gruyter.
3. Gordon, W. & Langmaid, R. (1988) Qualitative Market Research: A Practitioner's & Buyer's Guide. London: Gower.
4. Nancarrow, C., Moskin, A. & Shankar, A. (1996) Bridging the great divide - the transfer of techniques. Marketing Intelligence & Planning, 14, 6, pp. 27-37.
5. Strauss, A. & Corbin, J. (1998) Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Thousand Oaks, CA: Sage.
6. Walsh, B. & Lavall, T. (1998) Beyond beancounting. Microtimes, www.microtimes.com/162/research.html.