Segmenting markets with conjoint analysis. An application to tourism;Segmentando mercados con análisis conjunto. Una aplicación al sector turístico

Psicothema

Volumn 12, Issue SUPPL. 2, 2000, Pages 453-458

  Picón Prado, Eduardo ^a   Varela Mallou, Jesús ^a  

^a UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347644788     PISSN: 02149915     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (6)

1. Carroll, J.D. y Green, P.E. (1995): «Psychometric Methods in Marketing Research: Part I, Conjoint Analysis», Journal of Marketing Research, 32, 385-391.
2. Green, P.E. y Krieger, A.M. (1991): «Segmenting Markets with Conjoint Analysis», Journal of Marketing, 55, 20-31.
3. Green, P.E. y Srinivasan, V. (1978): «Conjoint Analysis in Consumer Research: Issues and Outlook», Journal of Consumer Research, vol. 5, 103-123.
4. Green, P.E. y Srinivasan, V. (1990): «Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice», Journal of Marketing, 54, 3-19.
5. Vriens, M., Wedel, M. y Wilms, T. (1996): «Metric Conjoint Segmentation Methods: A Monte Carlo Comparison», Journal of Marketing Research, 33, 73-85.
6. Varela Mallou, J. y Braña, T. (1996): Análisis conjunto aplicado a la investigación comercial. Madrid: Pirámide.