Effects of the value chain in international joint ventures: The case of the electronic and FMCG sectors

Journal of Global Marketing

Volumn 14, Issue 1-2, 2000, Pages 37-56

  Yan, Yanni ^a   Child, John ^b  

^a UNIVERSITY OF ESSEX   (United Kingdom)

^b ST JOHN S COLLEGE   (United Kingdom)

Author keywords

Business in China; Joint venture; Value chain

Indexed keywords

EID: 0347308182     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v14n01_03     Document Type: Article

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