The Investment Value of Brand Franchise

Financial Analysts Journal

Volumn 55, Issue 2, 1999, Pages 27-34

  Treynor, Jack ^a  

^a NONE

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[No Author keywords available]

Indexed keywords

EID: 0346837975     PISSN: 0015198X     EISSN: None     Source Type: Journal    
DOI: 10.2469/faj.v55.n2.2258     Document Type: Review

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4. Porter, Michael E. 1976. Interbrand Choice, Strategy and Bilateral Market Power. Cambridge, MA: Harvard University Press.
5. _. 1985. Competitive Advantage. New York: Free Press.
6. Reis, Al, and Jack Trout. 1981. Positioning: The Battle for Your Mind. New York: McGraw-Hill.
7. _. 1986. Marketing Warfare. New York: McGraw-Hill.
8. Spence, A. Michael. 1974. Market Signaling. Cambridge, MA: Harvard University Press.
9. Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. 1998. "Market-Based Assets and Shareholder Value: A Framework for Analysis." Journal of Marketing, vol. 62, no. 1 (January):2-18.
10. Yip, George S. 1982. Barriers to Entry. Lexington, MA: Lexington Books.