Persuasion and advertising English: Metadiscourse in slogans and headlines

Journal of Pragmatics

Volumn 33, Issue 8, 2001, Pages 1291-1307

  Fuertes Olivera, Pedro A ^a   Velasco Sacristán, Marisol ^a   Arribas Baño, Ascensión ^a   Samaniego Fernández, Eva ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Advertising; English; Genre; Intertextuality; Metadiscourse; Pragmatics

Indexed keywords

EID: 0346510189     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-2166(01)80026-6     Document Type: Article

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