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Volumn 25, Issue 3, 1999, Pages 351-368

Mapping the Strategic Thinking of Public Relations Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis

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EID: 0346276118     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(99)00023-5     Document Type: Article
Times cited : (27)

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