The intertextual construction of emerging consumer culture in china as observed in the movie Ermo: A postmodern, Sinicization reading

Journal of Global Marketing

Volumn 14, Issue 1-2, 2000, Pages 151-167

  Gould, Stephen J ^a   Wong, Nancy Y C ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

China; Consumer behavior; Postmoderism

Indexed keywords

EID: 0346046965     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v14n01_08     Document Type: Article

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