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Volumn 16, Issue 6, 1998, Pages 660-671

Corporate communications managers in large firms: New challenges

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Indexed keywords


EID: 0039506092     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(98)00043-7     Document Type: Article
Times cited : (5)

References (22)
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    • Beyond the M-form: Toward a managerial theory of the firm
    • Bartlett C.A., Ghoshal S. Beyond the M-form: toward a managerial theory of the firm. Strategic Management Journal. 14:1993;23-46.
    • (1993) Strategic Management Journal , vol.14 , pp. 23-46
    • Bartlett, C.A.1    Ghoshal, S.2
  • 4
    • 0040421153 scopus 로고    scopus 로고
    • Decentralisation and trust
    • eds F. Bidault, P.Y. Gomez and G. Marion, MacMillan Press Ltd, London
    • Calori, R. (1997) Decentralisation and trust. In Trust: Firm and Society, eds F. Bidault, P.Y. Gomez and G. Marion, pp. 175-182. MacMillan Press Ltd, London.
    • (1997) In Trust: Firm and Society , pp. 175-182
    • Calori, R.1
  • 7
    • 84979188687 scopus 로고
    • The nature of the firm
    • Coase R.H. The nature of the firm. Economica, NS. 4:1937;386-405.
    • (1937) Economica, NS , vol.4 , pp. 386-405
    • Coase, R.H.1
  • 9
    • 0012793410 scopus 로고    scopus 로고
    • Leaders who make a difference
    • De Vries M.K. Leaders who make a difference. European Management Journal. 14(5):1996;486-493.
    • (1996) European Management Journal , vol.14 , Issue.5 , pp. 486-493
    • De Vries, M.K.1
  • 14
    • 84968093975 scopus 로고
    • The fitful career of advocacy advertising: political protection, client cultivation and corporate morale
    • Marchand, R. (1987) The fitful career of advocacy advertising: political protection, client cultivation and corporate morale. California Management Review 24(2).
    • (1987) California Management Review , vol.24 , Issue.2
    • Marchand, R.1
  • 19
    • 0010984929 scopus 로고    scopus 로고
    • Nestlé: The visions of local managers. An interview with Peter Brabeck-Letmathe CEO elect
    • Parsons A.J. Nestlé: the visions of local managers. An interview with Peter Brabeck-Letmathe CEO elect. Nestlé. The McKinsey Quarterly. 2:1996;5-29.
    • (1996) Nestlé. the McKinsey Quarterly , vol.2 , pp. 5-29
    • Parsons, A.J.1
  • 21
    • 0039828442 scopus 로고
    • The National Association of Manufacturers and Public Relations during the new deal
    • Tedlow, R. (1976) The National Association of Manufacturers and Public Relations during the new deal. Business History Review 50.
    • (1976) Business History Review , vol.50
    • Tedlow, R.1
  • 22
    • 0003888420 scopus 로고    scopus 로고
    • January 6
    • The Economist (1996) January 6.
    • (1996) The Economist


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.