The influence of the mass media on the selection of physicians

Journal of Ambulatory Care Management

Volumn 21, Issue 1, 1997, Pages 48-66

  Trandel Korenchuk, Darlene M ^a  

^a Nalle Clinic   (United States)

Author keywords

Advertising; Choosing physicians; Consumer choice; Mass media; Personal referrals; Selection of physicians; Yellow Pages

Indexed keywords

ADVERTIZING; COMPETENCE; DECISION MAKING; HEALTH CARE DELIVERY; HEALTH CARE INDUSTRY; HEALTH SERVICE; MASS MEDIUM; MEDICAL INFORMATION; PATIENT REFERRAL; PHYSICIAN; REVIEW;

EID: 0344193622     PISSN: 01489917     EISSN: None     Source Type: Journal    
DOI: 10.1097/00004479-199801000-00008     Document Type: Review

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