Speaking the same language: The relevance of neuro-linguistic programming to effective marketing communications

Journal of Marketing Communications

Volumn 9, Issue 3, 2003, Pages 177-192

  Skinner, Heather ^a   Stephens, Paula ^a  

^a UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Consumer behaviour; Neuro linguistic programming; Sensory representational systems; Television advertising

Indexed keywords

EID: 0344062710     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000129926     Document Type: Article

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