Bundling strategy in base-supplemental goods markets: The case of microsoft

European Journal of Information Systems

Volumn 9, Issue 4, 2000, Pages 217-225

  Lee, Sang Yong Tom ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044524755     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/palgrave.ejis.3000377     Document Type: Article

References (4)

1. Bakos Y and Brynjolfsson E (1999) Bundling information goods: pricing, profits, and efficiency. Management Science 45(12), 1613-1630.
2. Choi J (1996) Preemptive R and D, rent dissipation, and the leverage theory. The Quarterly Journal of Economics 114(4), 1153-1181.
3. Tirole J (1988) The Theory of Industrial Organization. The MIT Press, Cambridge.
4. Whinston MD (1990) Tying, foreclosure, and exclusion. American Economic Review 80, 837-859.