Multiple diffusion and multicultural aggregate social systems

International Marketing Review

Volumn 14, Issue 4, 1997, Pages 233-246

  Parthasarathy, Madhavan ^a   Jun, Sunkyu ^b   Mittelstaedt, Robert A ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b Hannam University   (South Korea)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242320942     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710173435     Document Type: Article

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