The impact of information distortion within the context of implementing and sustaining a market orientation

Journal of Strategic Marketing

Volumn 7, Issue 4, 1999, Pages 251-263

  Bettis Outland, Harriette ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Information dissemination; Information distortion; Market orientation; Responsiveness

Indexed keywords

EID: 0242289220     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346369     Document Type: Article

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