A mathematical programming study of advertising allocation problem

Applied Mathematics and Computation

Volumn 148, Issue 2, 2004, Pages 373-379

  Mihiotis, A ^a,b   Tsakiris, I ^a  

^a NATIONAL TECHNICAL UNIVERSITY OF ATHENS   (Greece)

^b NONE   (Greece)

Author keywords

Advertising; Allocation problem; Integer programming; People meter system; TV rating

Indexed keywords

ECONOMIC AND SOCIAL EFFECTS; MARKETING; TELEVISION;

PEOPLE METER SYSTEMS;

INTEGER PROGRAMMING;

EID: 0142126201     PISSN: 00963003     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0096-3003(02)00853-6     Document Type: Article

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