Point of view: Optimizers and media planning

Journal of Advertising Research

Volumn 38, Issue 4, 1998, Pages 47-56

  Ephron, Erwin ^a  

^a Ephron Papazian and Ephron Inc

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[No Author keywords available]

Indexed keywords

EID: 0142029351     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

References (15)

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15. SMART. "How People Use TV." Westfield, NJ: Statistical Research, Inc., 1997-98.