The ethics of marketing good corporate conduct

Journal of Business Ethics

Volumn 41, Issue 1-2, 2002, Pages 121-129

  Stoll, Mary Lyn ^a  

^a MINNESOTA STATE UNIVERSITY   (United States)

Author keywords

Advertising ethics; Business ethics; Corporate character; Corporate philanthropy; Marketing

Indexed keywords

EID: 0141448830     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1021306407656     Document Type: Review

References (16)

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