Public relations licensing in Brazil: Evolution and the views of professionals

Public Relations Review

Volumn 29, Issue 3, 2003, Pages 271-279

  Molleda, Juan Carlos ^a   Athaydes, Andréia ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSIDADE LUTERANA DO BRASIL   (Brazil)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141426601     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(03)00045-6     Document Type: Article

References (21)

1. M.M. Kunsch, Relações Públicas e Modernidade: Novos Paradigmas na Comunicação Organizacional (2a edição), Summus Editorial, Brazil, 1997.
2. Lesly P. Why licensing won't work for public relations Public Relations Review 12 1986 3-7
3. Forbes P.S. Why licensing is an opportunity for public relations Public Relations Review 12 1986 9-11
4. Sharpe M.L. Recognition comes from consistently high standards Public Relations Review 12 1986 17-25
5. Baxter B.L. Lawmakers' views on licensing in public relations Public Relations Review 12 1986 12-15
6. Ibid., p. 12.
7. D.L. Wilcox, G.T. Cameron, P.H. Ault, W.K. Agee, Public Relations Strategies and Tactics, Allyn and Bacon, Boston, 2003, p. 69.
8. Kruckeberg D. Universal ethics code: both possible and feasible Public Relations Review 19 1993 21-31
9. Ibid., pp. 23-24.
10. Sallot L.M. Cameron G.T. Weaver-Lariscy R.A. Pluralistic ignorance and professional standards: underestimating professionalism or our peers in public relations Public Relations Review 24 1998 1-19
11. Sallot L.M. Cameron G.T. Weaver-Lariscy R.A. Professional standards in public relations: a survey of educators Public Relations Review 23 1997 197-216
12. Sallot L.M. Cameron G.T. Weaver-Lariscy R.A. PR educators and practitioners identify professional standards Journalism & Mass Communication Educator 53 1998 19-30
13. M.L. Sharpe, R.P. Simões, Public relations performance in South and Central America, in: H.M. Culbertson, N. Chen (Eds.), International Public Relations: A Comparative Analysis, Lawrence Erlbaum Associates, Mahwah, NJ, 1996, pp. 273-297.
14. Online communication received from Vivian Hirsch dated on September 30, 2002, vice president of Edelman Public Relations Worldwide-Brazil.
15. M. Santos, M.L. Silveira, O Brasil: Território e Sociedade no Início do Século XXI, Editora Record, Brazil, 2001.
16. Mainwaring S. Brinks D. Perez-Linan A. Classifying political regimes in Latin America, 1945-1999 Studies in Comparative International Development 36 2001 37-65
17. B. Sorj, A Nova Sociedade Brasileira, Jorge Zahar Editor Ltda, Brazil, 2000.
18. The World Factbook 2002, Central Intelligence Agency Web Page, October 25, 2002, online available: http://www.cia.gov/cia/publications/factbook/print/br.html.
19. Conselho Federal de Professionais de Relações Públicas, Conclusões do parlamento nacional de relações públicas, Brochure Comissão Redactora, Brasilia, Brazil, 1998.
20. Ibid., p. 7.
21. CONRERP-SP, Conselho Regional de Profissionais de Relações Públicas 2a Região - São Paulo/Paraná Web Page, October 16, 2002, online available: www.conrerp-sp.org.br.