Professional standards in public relations: A survey of educators

Public Relations Review

Volumn 23, Issue 3, 1997, Pages 197-216

  Sallot, Lynne M ^a   Cameron, Glen T ^a   Lariscy, Ruth Ann Weaver ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031232103     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(97)90032-1     Document Type: Article

References (48)

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32. For a more complete review, see Cameron G.T., Sallot L.M., Weaver-Lariscy R.A. Developing Standards of Professional Performance in Public Relations. Public Relations Review. 22:1996;43-61.
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43. Campbell D.T., Stanley J.C. Experimental and Quasi-Experimental Designs for Research. 1963;Houghton Mifflin Co. Boston, It is important to note that a potencial limitation of this comparison is that data from the survey of practitioners was collected approximately two years before data was collected for the present study of educators. Therefore, history poses a threat to internal validity of the comparison, according to.
44. Cameron G.T., Sallot L.M., Weaver-Lariscy R.A. Developing Standards of Professional Performance in Public Relations. Public Relations Review. 22:1996;43-61 In the study, 598 names from the 1993 PRSA national membership directory were randomly mailed the survey, yielding a 42 percent response rate. Of the 251 practitioners participating in the survey, 55 percent (N = 138) were female and 43.4 percent (N = 109) were male. About a third (N = 81) were aged 41-50, almost another third (N = 76) were aged 31-40, with 16 percent (N = 41) aged 20-30, nearly 13 percent (N = 32) aged 51-60 and 8 percent (N = 19) aged 60-plus. Nearly 95 percent (N = 237) of the respondents were Caucasian; 1.6 percent (N = 4) were Hispanic; .8 percent (N = 2) were African-American, Native-American and "other," respectively; and one respondent was Asian-American.
45. Wright D. Professionalism and the Public Relations Counselor: An Empirical Analysis. Public Relations Quarterly. 23:1978;26-29.
46. Wright D. Professionalism and the Public Relations Counselor: An Empirical Analysis. Public Relations Quarterly. 23:1981;48-61.
47. Cameron G.T., Sallot L.M., Weaver-Lariscy R.A. Developing Standards of Professional Performance in Public Relations. Public Relations Review. 22:1996;43-61.
48. Sallot L.M., Cameron G.T., Weaver-Lariscy R.A. Dissensus in Public Relations: What Practitioners Think Their Peers Think About Professional Standards. paper presented to the Southern States Communication Association. Savannah, GA :April 1997.