A comparative analysis of the diffusion and participatory models in development communication

Communication Theory

Volumn 13, Issue 2, 2003, Pages 225-248

  Morris, Nancy ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DIFFUSION; PARTICIPATORY APPROACH;

EID: 0043289917     PISSN: 10503293     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2003.tb00290.x     Document Type: Article

References (92)

1. Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.
2. Antunes, M. C., Stall, R. D., Paiva, V., Peres, C. A., Paul, J., Hudes, M., & Hearst, N. (1997). Evaluating an AIDS sexual risk reduction program for young adults in public night schools in São Paulo, Brazil. AIDS 11 (supplement 1), S121-S127.
3. Ascroft, J., & Agunga, R. (1994). Diffusion theory and participatory decision-making. In S. A. White, K. S. Nair, & J. Ascroft (Eds.), Participatory communication: Working for change and development (pp. 295-311). New Delhi, India: Sage.
4. Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.
5. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
6. Bauman, K. E. (1997). The effectiveness of family planning programs evaluated with true experimental designs. American Journal of Public Health, 87, 666-669.
7. Berrand, J. T., Santiso, R., Linder, S. H., & Pineda, M.A. (1987). Evaluation of a communications program to increase adoption of vasectomy in Guatemala. Studies in Family Planning, 18, 361-370.
8. Boeren, A. (1992). Getting involved: Communication for participatory development. In A. Boeren & K. Epskamp (Eds.), The empowerment of culture: Development communication and popular media (pp. 47-59). The Hague, Netherlands: Centre for the Study of Education in Developing Countries (CESO).
9. Boulay, M., Storey, J. D., & Sood, S. (2000, April 18). Indirect exposure to a family planning mass media campaign in Nepal. Baltimore: Johns Hopkins University School of Public Health Center for Communication Programs.
10. Brown, W. J., & Cody, M. J. (1991). Effects of a prosocial television soap opera in promoting women's status. Human Communication Research, 18, 114-142.
11. Brunt, J. H., Lindsey, E., & Hopkinson, J. (1997). Health promotion in the Hutterite community and the ethnocentricity of empowerment. Canadian Journal of Nursing, 29, 17-28.
12. Cerqueira, M. T., & Olson, C. M. (1995). Nutrition education in developing countries: An examination of recent successful projects. In P. Pinstrup-Andersen, D. Pelletier, & H. Alderman (Eds.), Child growth and nutrition in developing countries: Priorities for action (pp. 53-77). Ithaca, NY: Cornell University Press.
13. Cornwall, A., & Jewkes, R. (1995). What is participatory research? Social Science and Medicine, 41, 1667-1676.
14. Díaz, M., Simmons, R., Diaz, J., González, C., Makuch, M. Y., & Bossmeyer, D. (1999). Expanding contraceptive choice: Findings from Brazil. Studies in Family Planning, 30, 1-16.
15. Dickson, G. (2000). Aboriginal grandmothers' experience with health promotion and participatory action research. Qualitative Health Research, 10, 188-213.
16. Eisele, T., Macintyre, K., Eckert, E., Beier, J., & Killeen, G. (2000). Evaluating malaria interventions in Africa: A review and assessment of recent research (MEASURE Evaluation Working Paper WP-00-19). Chapel Hill, NC: Carolina Population Center. Retrieved August, 11, 2000, from http://www.cpc.unc.edu/measures/publications/workingpapers/ workingpapers.html
17. Eng, E., Briscoe, J., & Cunningham, A. (1990). Participation effect from water projects on EPI. Social Science and Medicine, 30, 1349-1358.
18. Freedman, R. (1997). Do family planning programs affect fertility preferences?: A literature review. Studies in Family Planning, 28, 1-13.
19. Freire, P. (1970). The pedagogy of the oppressed. New York: Seabury.
20. Gumucio Dagrón, A. (2001). Making waves: Stories of participatory communication for social change. New York: Rockefeller Foundation.
21. Hancock, L., Sanson-Fisher, R. W., Redman, S., Burton, R., Burton, L., Butler, J., Girgis, A., Gibberd, R., Hensley, M., McClintock, A., Reid, A., Schofield, M., Tripodi, T., & Walsh, R. (1997). Community action for health promotion: A review of methods and outcomes 1990-1995. American Journal of Preventive Medicine, 13, 229-239.
22. Hildebrandt, E. (1994). A model for community involvement in health (CIH) program development. Social Science and Medicine, 39, 247-254.
23. Hinden, M. J., Kincaid, D. L., Kumah, O. M., Morgan, W., & Kim, Y. M. (1994). Gender differences in media exposure and action during a family planning campaign in Ghana. Health Communication, 6, 117-135.
24. Hornik, R. (1988). Development communication: Information, agriculture, and nutrition in the Third World. New York: Longman.
25. Hornik, R. (1997). Public health education and communication as policy instruments for bringing about changes in behavior. In M. E. Goldberg, M. Fishbein, & S. E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives (pp. 45-58). Mahwah, NJ: Erlbaum.
26. Hornik, R., Contreras-Budge, E., Ferencic, N., Koepke, C., & Morris, N. (1991). Results from the evaluation of the PREMI/ HEALTHCOM project in Ecuador 1985-1988 (Center for International, Health, & Development Communication Working Paper 1003). Philadelphia: University of Pennsylvania, Annenberg School for Communication.
27. Huesca, R. (2000). Communication for social change among Mexican factory workers on the Mexico-United States border. In K. G. Wilkins (Ed.), Redeveloping communication for social change: Theory, practice, and power (pp. 73-87). Lanham, MD: Rowman & Littlefield.
28. Hussain, A., Aarø, L. E., & Kvåle, G. (1997). Impact of a health education program to promote consumption of vitamin A rich foods in Bangladesh. Health Promotion International, 12, 103-109.
29. Jacobson, T. L. (1996) Conclusion: Prospects for theoretical development. In J. Servaes, T. L. Jacobson, & S. A. White (Eds.), Participatory communication for social change (pp. 266-277). New Delhi, India: Sage.
30. Jato, M. N., Simbakalia, C., Tarasevich, J. M., Awasum, D. N., Kihinga, C. N. B., & Ngirwamungu, E. (1999). The impact of multimedia family planning promotion on the contraceptive behavior of women in Tanzania. International Family Planning Perspectives, 25, 60-67.
31. Kalipeni, E., & Kamlongera, C. (1996). The role of "Theatre for Development" in mobilising rural communities for primary health care: The case of Liwonde PHC Unit in Southern Malawi. Journal of Social Development in Africa, 11, 53-78.
32. Kane, T. T., Gueye, M., Speizer, I., Pacque-Margolis, S., & Baron, D. (1998). The impact of a family planning multimedia campaign in Bamako, Mali. Studies in Family Planning, 29, 309-323.
33. Kincaid, D. L. (2000). Mass media, ideation, and behavior: A longitudinal analysis of contraceptive change in the Philippines. Communication Research, 27, 723-63.
34. Kincaid, D. L., Merritt, A. P., Nickerson, L., de Castro Buffington, S., de Castro, M. P. P., & de Castro, B. M. (1996). Impact of a mass media vasectomy promotion campaign in Brazil. International Family Planning Perspectives, 22, 169-75.
35. Kotler, P., & Roberto, E. L. (1989). The social marketing approach to social change. In Social marketing: Strategies for changing public behavior (pp. 24-61). New York: Free Press.
36. Krishnatray, P. K., & Melkote, S. R. (1998). Public communication campaigns in the destigmatization of leprosy: A comparative analysis of diffusion and participatory approaches. A case study of Gwalior, India. Journal of Health Communication, 3, 327-344.
37. Laverack, G., Sakyi, B. E., & Hubley, J. (1997). Participatory learning materials for health promotion in Ghana-A case study. Health Promotion International, 12, 21-26.
38. Lazarsfeld, P. F., Berelson, B., & Gaudet, H. (1944). The people's choice. New York: Columbia University Press.
39. Lerner, D. (1958). The passing of traditional society: Modernizing the Middle East. Glencoe, IL: Free Press.
40. Lettenmaier, C., Krenn, S., Morgan, W., Kols, A., & Piotrow, P. (1993). Africa: Using radio soap operas to promote family planning. Hygie, 12, 5-10.
41. Manderson, L. (1992). Community participation and malaria control in Southeast Asia: Defining the principles of involvement. Southeast Asian Journal of Tropical Medicine and Public Health, 23 (Suppl. 1), 9-17.
42. Marmo da Silva, J., & Chargas Guimarães, M. A. (2000). Odô-Yá Project: HIV/AIDS prevention in the context of Afro-Brazilian religion. Journal of Health Communication, 5 (Suppl.), 119-122.
43. Maxwell, R. (1997). Internationalizing communication: The control of difference and the global market. In A. Mohammadi (Ed.), International Communication and Globalization (pp. 191-209). London: Sage.
44. McCombie, S., & Hornik, R. (1992). Evaluation of a workplace-based peer education program designed to prevent AIDS in Uganda (Center for International, Health, & Development Communication Working Paper 1011). Philadelphia: University of Pennsylvania, Annenberg School for Communication.
45. McDivitt, J. A. (1991). The Healthcom Project in Jordan: Final case study evaluation project (Center for International, Health, & Development Communication Working Paper 1004). Philadelphia: University of Pennsylvania, Annenberg School for Communication.
46. McDivitt, J. A., & McDowell, J. (1991). Results from the evaluation of the Healthcom Project in central Java. (Center for International, Health, & Development Communication Working Paper 1002). Philadelphia: University of Pennsylvania, Annenberg School for Communication.
47. McDivitt, J. A., Zimicki, S., & Hornik, R. C. (1997). Explaining the impact of a communication campaign to change vaccination knowledge and coverage in the Philippines. Health Communication, 9, 95-118.
48. McKillip, J. (1989). Evaluation of health promotion media campaigns. Evaluating Health Promotion Programs, 43, 89-100.
49. Melkote, S. R. (2000). Reinventing development support communication to account for power and control in development. In K. G. Wilkins (Ed.), Redeveloping communication for social change: Theory, practice, and power (pp. 39-53). Lanham, MD: Rowman & Littlefield.
50. Midgley, J. (1986). Community participation: History, concepts and controversies. In J. Midgley (Ed.), Community participation, social development and the state (pp. 13-44). London: Methuen.
51. Mody, B. (2000). The contexts of power and the power of the media. In K. G. Wilkins (Ed.), Redeveloping communication for social change: Theory, practice, and power (pp. 185-195). Lanham, MD: Rowman & Littlefield.
52. Myhre, S. L., & Flora, J. A. (2000). HIV/AIDS communication campaigns: Progress and prospects. Journal of Health Communication, 5 (Suppl.), 29-45.
53. Ogundimu, F. (1994). Communicating knowledge of immunization for development: A case study from Nigeria. In A. A. Moemeka (Ed.), Communicating for development: A new pan-disciplinary perspective (pp. 219-243). New York: State University of New York Press.
54. Piotrow, P. T., Kincaid, D. L., Hindin, M. J., Lettenmaier, C. L., Kuseka, I., Silberman, T., Zinanga, A., Chikara, F., Adamchak, D. J., Mbizvo, M. T., Lynn, W., Kumah, O. M., & Kim, Y.-M. (1992). Changing men's attitudes and behavior: The Zimbabwe Male Motivation Project. Studies in Family Planning, 23, 365-375.
55. Piotrow, P. T., Rimon, J. G., II, Winnard, K., Kincaid, D. L., Huntington, D., & Convisser, J. (1990). Mass media family planning promotion in three Nigerian cities. Studies in Family Planning, 21, 265-274.
56. Pribadi, W., Muzaham, F., Santoso, T., Rasidi, R., Rukmono, B., & Soeharto. (1986). The implementation of community participation in the control of malaria in rural Tanjung Pinang, Indonesia. Southeast Asian Journal of Tropical Medicine and Public Health, 17, 371-378.
57. Purdey, A. F., Adhikari, G. B., Robinson, S. A., & Cox, P. W. (1994). Participatory health development in rural Nepal: Clarifying the process of community empowerment. Health Education Quarterly, 21, 329-343.
58. Reardon, K. K., & Rogers, E. M. (1988). Interpersonal versus mass media communication: A false dichotomy. Human Communication Research, 15, 284-303.
59. Rifkin, S. B. (1996). Paradigms lost: Toward a new understanding of community participation in health programmes. Acta Tropica, 61, 79-92.
60. Rockefeller Foundation. (1999). Communication for social change: A position paper and conference report. New York: Rockefeller Foundation.
61. Roe, K. M., Berenstein, C., Goette, C., & Roe, K. (1997). Community building through empowering evaluation: A case study of HIV prevention community planning. In M. Minkler (Ed.), Community organizing and community building for health (pp. 308-322). New Brunswick, NJ: Rutgers University Press.
62. Rogers, E. M. (1962). Diffusion of innovations. New York: Free Press.
63. rd ed.). New York: Free Press.
64. Rogers, E. M., Vaughan, P. W., Swalehe, R. M. A., Rao, N., Svenkerud, P., & Sood, S. (1999). Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania. Studies in Family Planning, 30, 193-211.
65. Rowley, K. C., Daniel, M., Skinner, K., Skinner, M., White, G. A., & O'Dea, K. (2000). Effectiveness of a community-directed "healthy lifestyle" program in a remote Australian Aboriginal community. Australian and New Zealand Journal of Public Health, 24, 136-144. Retrieved July 21, 2000, from http://www.proquest.umi.com
66. Sarri, R. C., & Sarri, C. M. (1992). Organizational and community change through participatory action research. Administration in Social Work, 16, 99-122.
67. Schramm, W. (1964). Mass media and national development: The role of information in the developing countries. Palo Alto, CA: Stanford University Press.
68. Servaes, J. (1990). Rethinking development communication: One world, multiple cultures. Journal of Development Communication, 1, 35-45.
69. Servaes, J. (1996). Participatory communication research with new social movements: A realistic utopia. In J. Servaes, T. L. Jacobson, & S. A. White (Eds.), Participatory communication for social change (pp. 82-108). New Delhi, India: Sage.
70. Servaes, J. (1999). Communication for development: One world, multiple communities. Cresskill, NJ: Hampton Press.
71. Sherry, J. (1997). Prosocial soap operas for development: A review of research and theory. Journal of International Communication, 4, 75-101.
72. Singhal, A., & Rogers, E. M. (1989). Educating through television. Populi, 16, 38-47.
73. Singhal, A., & Rogers, E. M. (1999). Entertainment-education: A communication strategy for social change. Mahwah, NJ: Erlbaum.
74. Singhal, A., & Rogers, E. M. (2002). A theoretical agenda for entertainment-education. Communication Theory, 12, 117-135.
75. Starosta, W. J. (1994). Communication and family planning campaign: An Indian experience. In A. A. Moemeka (Ed.), Communicating for development: A new pan-disciplinary perspective (pp. 244-260). New York: State University of New York Press.
76. Storey, D., Boulay, M., Karki, Y., Heckert, K., & Karmacharya, D. M. (1999). Impact of the Integrated Radio Communication Project in Nepal, 1994-1997. Journal of Health Communication, 4, 271-294.
77. Sypher, B. D., McKinley, M., Ventsam, S., & Valdeavellano, E. E. (2002). Fostering reproductive health through entertainment-education in the Peruvian Amazon: The social construction of Bienvenida Salud! Communication Theory, 12, 192-205.
78. Thomas, P. (1994). Participatory development communication: Philosophical premises. In S. A. White, K. S. Nair, & J. Ascroft (Eds.), Participatory communication: Working for change and development (pp. 49-59). New Delhi, India: Sage.
79. Ume-Nwagbo, E. N. E. (1986). "Cock Crow at Dawn": A Nigerian experiment with television drama in development-communication. Gazette, 37, 155-167.
80. Valente, T. W., & Saba, W. P. (1998). Mass media and interpersonal influence in a reproductive health communication campaign in Bolivia. Communication Research, 25, 96-124.
81. Valente, T. W., Watkins, S. C., Jato, M. N., van der Straten, A., & Tsitsol, L.-P. M. (1997). Social network associations with contraceptive use among Cameroonian women in voluntary associations. Social Science and Medicine, 45, 677-687.
82. Valente, T. W., Kim, Y. M., Lettenmaier, C., Glass, W., & Dibba, Y. (1994). Radio promotion of family planning in The Gambia. International Family Planning Perspectives, 20, 96-100.
83. Vaughan, P. W., Rogers, E. M., Singhal, A., & Swalehe, R. M. (2000). Entertainment-education and HIV/AIDS prevention: A field experiment in Tanzania. Journal of Health Communication, 5 (Suppl.), 81-100.
84. Wallerstein, N., Sanchez-Merki, V., & Dow, L. (1997). Freirian praxis in health education and community organizing: A case study of an adolescent prevention program. In M. Minkler (Ed.), Community organizing and community building for health (pp. 195-211). New Brunswick, NJ: Rutgers University Press.
85. Wang, C., & Burris, M. A. (1994). Empowerment through Photo Novella: Portraits of participation. Health Education Quarterly, 21, 171-86.
86. Westoff, C. F., & Rodriguez, G. (1995). Mass media and family planning in Kenya. International Family Planning Perspectives, 21, 26-31, 36.
87. White, S. A. (1994). Introduction-The concept of participation: Transforming rhetoric to reality. In S. A. White, K. S. Nair, & J. Ascroft (Eds.), Participatory communication: Working for change and development (pp. 1-32). New Delhi, India: Sage.
88. Wilkins, K. G. (2000). Accounting for power in development communication. In K. G. Wilkins (Ed.), Redeveloping communication for social change: Theory, practice, and power (pp. 197-210). Lanham, MD: Rowman & Littlefield.
89. World Health Organization. (1978). Declaration of Alma-Ata. International conference on primary health care, Alma-Ata, USSR, 6-12 September. Retrieved January 13, 2003, from http:// www.who.int/hpr/backgroundhp/almaata.htm
90. Wright, A. L., Naylor, A., Wester, R., Bauer, M., & Sutcliffe, E. (1997). Using cultural knowledge in health promotion: Breastfeeding among the Navajo. Health Education & Behavior, 24, 625-639.
91. Yoder, P. S., Hornik, R., & Chirwa, B. C. (1996). Evaluating the program effects of a radio drama about AIDS in Zambia. Studies in Family Planning, 27, 188-203.
92. Yoder, P. S., Zheng, Z., & Zhou, F. (1991). Results of the HEALTHCOM evaluation in Zaire Lubumbashi, 1988-1990 (Center for International, Health, & Development Communication Working Paper 1010). Philadelphia: University of Pennsylvania, Annenberg School for Communication.