Forecasting market share using predicted values of competitive behavior: Further empirical results

International Journal of Forecasting

Volumn 16, Issue 3, 2000, Pages 399-421

  Klapper, Daniel ^a   Herwartz, Helmut ^a  

^a HUMBOLDT UNIVERSITY   (Germany)

Author keywords

Brand level forecasting; Forecasting accuracy; Forecasting competitors'actions; Market level forecasting; Market share models; Naive models

Indexed keywords

EID: 0043210916     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0169-2070(00)00052-2     Document Type: Article

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