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Volumn 17, Issue 1, 2001, Pages 121-128

Forecasting market shares from models for sales

Author keywords

Forecasting; Market shares; Sales models

Indexed keywords


EID: 0042904514     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0169-2070(00)00075-3     Document Type: Article
Times cited : (8)

References (14)
  • 1
    • 0347192053 scopus 로고    scopus 로고
    • Marketing models of consumer heterogeneity
    • Allenby G.M., Rossi P.E. Marketing models of consumer heterogeneity. Journal of Econometrics. 89:1999;57-78.
    • (1999) Journal of Econometrics , vol.89 , pp. 57-78
    • Allenby, G.M.1    Rossi, P.E.2
  • 2
    • 0041639300 scopus 로고    scopus 로고
    • Forecasting the levels of vector autoregressive log-transformed time series
    • Ariño M.A., Franses P.H. Forecasting the levels of vector autoregressive log-transformed time series. International Journal of Forecasting. 16:2000;111-116.
    • (2000) International Journal of Forecasting , vol.16 , pp. 111-116
    • Ariño, M.A.1    Franses, P.H.2
  • 3
    • 38249036130 scopus 로고
    • A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share
    • Brodie R.J., Kluyver C.A.D. A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share. International Journal of Forecasting. 3:1987;423-437.
    • (1987) International Journal of Forecasting , vol.3 , pp. 423-437
    • Brodie, R.J.1    Kluyver, C.A.D.2
  • 4
    • 0034342740 scopus 로고    scopus 로고
    • The emergence of new repeat-purchase categories: The interplay of market share and retailer distribution
    • Bronnenberg B.J., Mahajan V., Vanhonacker W.R. The emergence of new repeat-purchase categories: the interplay of market share and retailer distribution. Journal of Marketing Research. 37:2000;16-31.
    • (2000) Journal of Marketing Research , vol.37 , pp. 16-31
    • Bronnenberg, B.J.1    Mahajan, V.2    Vanhonacker, W.R.3
  • 5
    • 0001272671 scopus 로고
    • A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
    • Foekens E.W., Leeflang P.S.H., Wittink D.R. A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation. International Journal of Forecasting. 10:1994;245-261.
    • (1994) International Journal of Forecasting , vol.10 , pp. 245-261
    • Foekens, E.W.1    Leeflang, P.S.H.2    Wittink, D.R.3
  • 9
    • 0012011911 scopus 로고
    • Forecasting performance of market share models: An assessment, additional insights, and guidelines
    • Kumar V. Forecasting performance of market share models: an assessment, additional insights, and guidelines. International Journal of Forecasting. 10:1994;295-312.
    • (1994) International Journal of Forecasting , vol.10 , pp. 295-312
    • Kumar, V.1
  • 13
    • 38249035871 scopus 로고
    • Causal market share models in marketing: Neither forecasting nor understanding
    • Wittink D.R. Causal market share models in marketing: neither forecasting nor understanding. International Journal of Forecasting. 3:1987;445-448.
    • (1987) International Journal of Forecasting , vol.3 , pp. 445-448
    • Wittink, D.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.