Analysis of advertising lifetime for mobile phone

Omega

Volumn 29, Issue 6, 2001, Pages 473-478

  Sohn, So Young ^a   Choi, Hong ^a  

^a Yonsei University   (South Korea)

Author keywords

Lifetime distribution; Mobile phone; Switching time; TV advertising

Indexed keywords

EID: 0042418796     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0483(01)00034-2     Document Type: Article

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