Asking for less to obtain more

Journal of Interactive Marketing

Volumn 13, Issue 3, 1999, Pages 55-65

  Desmet, Pierre ^a  

^a NONE

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EID: 0041724395     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(199922)13:3<55::AID-DIR4>3.0.CO;2-J     Document Type: Article

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